There’s a battle going on out there – a battle for the best sales talent and the best sales performance. Culture Sells can give you a major advantage in that fight by teaching you how to do the right things to attract, develop and retain the best salespeople in your industry and make you one of the ultimate winners when it comes to bottom line results.

Salespeople are different than your other employees…and field salespeople are even more so. They have diverse motivators and unique needs. Their jobs are somewhat misunderstood.

Your field sales teams are the lifeblood of your company. They are the public face of your organization and may be the only employees your customers ever meet in person.

That's why it's absolutely critical for you to hire the right people, train them properly and provide them with high-quality coaching. You need to create a culture of selling that reflects the way you want your company to be viewed by clients.

“Customers will only love a company when the employees love it first!” - Simon Sinek

Whether you’re building your sales force for the first time or trying to improve your current sales team and elevate your results, Culture Sells can help.

WHY CULTURE SELLS

First, the pervading culture you create within your sales force will directly affect your company’s sales results. The way your salespeople feel about your company will manifest itself in their customer interactions EVERY DAY. And if the sales teams representing your company don’t feel great about where they work, how can a prospect or customer feel confident about doing business with you?

Second, and to take the idea in a bit more abstract direction, think about this. In science, the concept of culturing cells refers to a process where cells are grown and maintained in carefully controlled conditions. Those conditions are what determine how the cells mature and develop. So, if you think of your salespeople as the cells, your sales culture is what creates the conditions that affect their growth and development. And when those cells go out into circulation with your customers, they will bring those qualities, good or bad, with them.

If you treat your salespeople like valued prospects from the very start of the recruiting and hiring process, they will treat your sales prospects that way.

If you celebrate new salespeople joining your company like you would celebrate landing a big account, they will treat your new customers the same way.

If you are fair and transparent in your overall dealings with your salespeople, they will mirror those qualities when dealing with your customers.

And if you sincerely appreciate the allegiance and continued commitment of your salespeople, they will show that same gratitude to your customer base and gain the loyalty that leads to repeat business.

Don't just be an organization with a sales force...be a SALES ORGANIZATION!